SOTERO × Friday After Class marked the launch of a collaborative bandana within a nightlife setting aligned with the brand’s visual language: playful, social, taste-driven, and slightly nostalgic.
Set in Hong Kong, the project brought together object, venue, guest mix, and mood in one compact gesture. More than a product release, it functioned as a lived expression of the brand — an after-hours scene where clothing, image, and local culture met in natural proportion.
